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LIDL CYCLING SPONSORSHIP
CLIENT
AGENCY
YEAR
LIDL
UPLJFT
2020
Lidl used to be "Fresh Food Sponsor" for the Deceuninck Quickstep Cycling Team. We developed several assets to have the riders promote food and nonfood articles and provide race coverage for all countries.
Since the production took place with minimal equipment in a hotel conference room, next to several other sponsors, we mainly shot greenscreen material and added an artificial gaming look afterwards.
Eventually we shot the footage with the most popular riders for the countries to choose.
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